Last night the Daily Mail took ten awards at the news industry’s annual exercise of public masturbation, the “Press Awards“. The awards included “Website of the Year”, “The Best of Humour Award” and “Newspaper of the Year”. This is a pretty astounding turnaround only two months after the Daily Mail was awarded the Orwellian Prize for Journalistic Misrepresentation by Oxford University Neuroscientist Dorothy Bishop (nomination by yours truly).
To celebrate the award, I’ve created a commemorative edition of today’s Mail Online. You can create one for yourself, every time you click refresh using the Daily Mail Headline Scrambler browser plug-in. Once installed, the Mail Online website will be forever transformed from an endless stream of vile bigotry in to an endless stream of satirical vile bigotry, making it the perfect April fools day prank to play on your Daily Mail reading co-workers.
If you think those computer generated headlines are misrepresentative, consider this message the Mail Online tweeted yesterday:
— Daily Mail Online (@MailOnline) March 20, 2012