4840377002 bf84a3cecc z Nudges work even if we know we are being nudgedDo subtle attempts to change your actions still work when you know they’re happening? It was thought that it’s easier to manipulate people who are kept in the dark, but it now seems we don’t mind being clearly “nudged” to behave in certain ways.

Read the rest of this article at New Scientist – the home of Brain Scanner, my monthly column.  Image: Howard Lake

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