Fake it till you make it. That old adage has never been so poignant in a year that has seen a surge in fake news. The rise in stories describing events that never happened, often involving fake people in fake places, has led Facebook and Google promising to tackle them. But are we really so gullible?
According to several studies, the answer is yes: even the most obvious fake news starts to become believable if it’s shared enough times…Twitter, Facebook, Google+, RSS, or join the mailing list.
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