How the desire to be seen as unique drives believers of conspiracy theories

Unrelenting faith in the face of insurmountable contradictory evidence is a trait of believers in conspiracy theories that has long confounded researchers. For instance, past research has demonstrated how attempting to use evidence to sway believers of anti-vaccine conspiracy theories can backfire, increasing their certainty in the conspiracy. Could it also be the case that knowing that most people doubt a conspiracy actually makes believing in it more appealing, by fostering in the believer a sense of being somehow special?

Read the rest of this article at: BPS Research Digest

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