No, it’s an interactive concept piece by @RizMC. It’s an interesting idea, not your bog standard promo jobby. It’s worth a glance if you’ve got fifteen minutes to burn. It’s a bit tedious to start with but I rather enjoyed the ending. Be warned though, it does not work in internet explorer, not even the latest version. I used chrome. Also, don’t go near it if you’re offended by psychobabble, or having your time wasted as it leaves you feeling like a cross between Pavlov’s dog, Skinner’s Rat and Schrödinger’s Cat. Do it and tell me I’m wrong. I dare you.

…Okay, okay, it’s not the stuff of legends but it’s a step forward from “fucking magnets, how do they work?“

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